Iron Doggy Reinvents the Dog Leash

We are extremely pleased to introduce the SideKick, a brand-spanking new hands-free leash from Iron Doggy.  Just like the Runner's Choice, our original hands-free leash, the SideKick is designed by runners for runners. It features the same hands–free design that lets you enjoy your run in a style that’s natural and relaxed, and it’s just as effective at keeping your four-legged running partner under control. The big difference is that the SideKick is shorter, streamlined for runners who like to train side by side with their dogs.   Less leash is less likely to get in your way and it weighs less too. 

Not Just For Little Dogs

When Fitness Magazine recommended the Runner's Choice as the best hands-free leash for big dogs, we thought that they were on to something.   The Runner's Choice is built from very strong materials, and is designed to combat the lunges and pulls from the strongest dogs out there. Arguably  the Runner's Choice could be too much for the Shih Tzus of the world, maybe they need a smaller leash.   That, at least, is what we thought initially.   As it turns out, there is a whole other group of big dogs that are better served by a different style of leash - i.e. the ever elusive well-behaved dog that runs right by your side.  

Who Are These People?

By the Spring of 2013 we had sold 1000 of the Runner's Choice leashes.  Of those 1000, a couple dozen of them were returned with complaints that the leash was too long and too heavy.   These returns were our key to discovering the need for a different style of running leash.   Was this a group of light-weights running with their Chihuahuas?   Not in the least.  Sarah runs 5 to 10 miles per week with her 60 pound Golden Retriever.   Melissa runs up to 7 miles at a time with her 98 pound Cane Carso.    Jenn trains and races with her 50 pound Pointer mix.   The list goes on.    Without fail we found that the people who returned their leash were serious runners running with big dogs.

Our Design Process

To create the SideKick we enlisted the help of 10 customers who had either returned their leash or had contacted us about the need for something shorter and lighter.   Our first round of testing was with a be-headed Runner's Choice.   We cut off the top part of the leash leaving 32" between the runner and the dog.   This length proved to be a little short for our testers and we weren't satisfied with the weight. We followed up with two rounds of design, prototyping and testing variations. Each time we adjusted the length of the leash, the components and the size of the bungee.    We even hired a metallurgist to help us find the best snap hook for our products.

The Results

In the end we had a much different leash than we had originally envisioned.   Because this leash is meant for dogs that run by your side, we could shorten it down to 37".   This appears to be an optimal length for dogs that aren't running in front of you.  For this situation, one size fits all, there's no need to provide rings for adjusting the leash's length.   It's always short.

Running by your side means a shorter leash and it means something else that is fairly important - these dogs don't pull!   It's hard for us to imagine such goodness but apparently it exists in this world.   Dogs that don't pull don't need super heavy-duty bungee.   An occasional pull can be handled by a lighter weight bungee and not wear out prematurely.    

We also took into account that a well mannered dog could on occasion be persuaded to take a short cut, so we made certain to include easy to grab hold-knots and handles.   At the same time we stress tested several potential alternatives to the snap hook used on the Runner's Choice.   What we found was that all the potential replacements broke too easily. We can't have dogs running amuck because the snap hooks on our leashes are breaking.   So we ended up sticking with the original hook, heavy as it may be.  That being said, when we finished creating the SideKick, it weighed a whopping 40% less than the Runner's Choice.

Why We're So Excited

We think we've got it covered.  Do you have a well-behaved running partner that sticks by your side?   The SideKick is probably the leash for you.  It's all the leash you need and nothing more. Does your dog appear to be all excited about going for a run but is secretly planning on catching a rabbit?   We have hundreds of people who say that the Runner's Choice is strong enough and versatile enough to keep a dog like this on track.   We've put a lot of thought into our leashes so that you don't have to and with the introduction of the SideKick, you and your dog have one more reason to be hitting the trail.   

3 comments

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Kat Ryan

Kat Ryan

Excellent address of product development… I will pass along….

Johanna Gilbert

Johanna Gilbert

While I’m sticking with my Runner’s Choice (Holly goes after more than rabbits and always has to be in the lead), I too will pass this great alternative on to friends. I love the quality of your products.

Nancy Berg

Nancy Berg

What a great product for serious runners! Can’t wait to let my running friends with their dogs know.

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